Product Leader · Builder · Pioneer
Jakub Bieganowski
Product leader who ships, not just strategises. Over a decade scaling Kinguin - from SEO Specialist to VP of Product - I built and led the company's Data & Analytics practice, drove consistent 50%+ YoY organic growth, and implemented its first CRM and martech stack. I also created the foundation for product discovery and built the UX/UI function from scratch.
I operate at the intersection of product vision, data intelligence, and hands-on execution. Equally fluent in the boardroom and the terminal, I prototype, iterate, and ship - often using AI-assisted workflows to compress cycles that used to take weeks into days.
Founder mentality
Pioneer
Always first, never second
Career arc
SEO → VP
Built from the ground up
Breadth
Full-stack leader
SEO, Data, CRM, Product, AI
Execution
Builds fast
AI-assisted, days not sprints
Experience
Kinguin - 10-year arc
VP of Product
Kinguin · Warsaw · Hybrid
- Own end-to-end product strategy for one of Europe's largest digital marketplace platforms - vision, roadmap, and performance loops.
- Co-built with CPO the company's first real product discovery process and established the UX/UI department - bringing structured user research and design thinking into the product org for the first time.
- Lead cross-functional org across product, engineering, marketing, and commercial toward a single north star.
- Champion rapid AI-assisted experimentation - vibe-coding prototypes and internal tools, compressing idea-to-ship dramatically.
- Early adopter of Generative AI Optimisation (GEO) - shaping content and structured data strategies to ensure visibility in AI-powered search surfaces.
- Maintain product compliance with evolving regulations without sacrificing innovation pace.
Vice President of Products, Data & Analytics
Kinguin · Warsaw
- Founded Kinguin's D&A practice from scratch - selected the full stack, established governance, grew a high-performing team from zero.
- Implemented Kinguin's first and second CRM systems - owning the full selection, integration, and adoption process end-to-end.
- Architected the full analytics ecosystem: GA4 (advanced governance), GTM (custom integration layer).
- Deployed Metabase as company-wide BI layer; implemented n8n for complex workflow automation across marketing and ops.
- Integrated and admin'd edrone & HubSpot at an advanced level - connected tightly with product, marketing, and commercial workflows.
- Designed the complete e-commerce martech stack: attribution, funnel measurement, retention analytics, lifecycle automation.
- Delivered C-suite dashboards that directly shaped multi-million investment decisions.
- Built and mentored high-performing teams across product, data engineering, and analytics.
Business Owner
Kinguin · Warsaw
- Created and managed a cross-functional SEO team, supervising specialists and developers while prioritising their backlog for efficient project execution.
- Administered JIRA & Confluence at org level - company-wide training, advanced config, and workflow design.
- Delivered business intelligence reports via Magento SQL + Google Data Studio, driving data-informed decisions.
- Advised the entire organisation on OKR methodology, aligning teams toward strategic goals.
Head of SEO
Kinguin · Warsaw
- Designed and executed long-term SEO strategies across Kinguin's properties (marketplace, iGaming, blogs) - delivering consistent 50%+ YoY organic growth.
- Conducted internal SEO training programmes, elevating capability across the organisation.
Head of Biddable & SEO
Kinguin · Poznań
- Supervised PPC campaigns (Google Ads, Facebook Ads, Twitter Ads, Bing Ads) - full budget and KPI / ROI ownership.
- Responsible for the continuous development of the team and available tools.
SEO Manager
Kinguin · Poznań
- Built and led a high-performing SEO team, driving sustained organic growth across all Kinguin platforms.
- Created technical optimisation guidelines adopted across Kinguin's engineering org.
SEO Specialist
Kinguin · Poznań
- Created detailed optimisation guidelines for development teams, improving collaboration and website performance.
- Optimised positioning pages - fine-tuning content and structure to maximise search engine visibility.
Earlier
SEO Specialist
Widzialni.pl · Poznań
- Planned and implemented advanced SEO strategies for flagship agency clients.
- Designed and developed tools to enhance and support the positioning process.
Web Optimiser & SEO
Sunrise System · Poznań
- Optimised client websites for performance, speed, and user experience.
- Developed and executed SEO and link-building strategies to boost rankings and organic traffic.