Product Leader · Builder · Pioneer
Jakub Bieganowski
Product leader who ships, not just strategises. Over a decade scaling Kinguin - from SEO Specialist to VP of Product - I built and led the company's Data & Analytics practice, drove consistent 50%+ YoY organic growth, and implemented its first CRM and martech stack. I also created the foundation for product discovery and built the UX/UI function from scratch.
I operate at the intersection of product vision, data intelligence, and hands-on execution. Equally fluent in the boardroom and the terminal, I prototype, iterate, and ship - often using AI-assisted workflows to compress cycles that used to take weeks into days. My edge is connecting the dots between user behaviour, commercial levers, and technical possibility, turning raw data into decisions that compound.
Founder mentality
Pioneer
Always first, never second
Career arc
SEO → VP
Built from the ground up
Breadth
Full-stack leader
SEO, Data, CRM, Product, AI
Execution
Builds fast
AI-assisted, days not sprints
Experience
Kinguin - 10-year arc
VP of Product
Kinguin · Warsaw · Hybrid
- Own end-to-end product strategy for one of Europe's largest digital marketplace platforms - vision, roadmap, and performance loops.
- Co-built with CPO the company's first real product discovery process and established the UX/UI department - bringing structured user research and design thinking into the product org for the first time.
- Lead cross-functional org across product, engineering, marketing, and commercial toward a single north star.
- Govern the company-wide OKR & KPI framework - driving accountability and honest measurement at every level.
- Champion rapid AI-assisted experimentation - vibe-coding prototypes and internal tools, compressing idea-to-ship dramatically.
- Early adopter of Generative AI Optimisation (GEO) - shaping content and structured data strategies to ensure visibility in AI-powered search surfaces.
- Maintain product compliance with evolving regulations without sacrificing innovation pace.
Vice President of Products, Data & Analytics
Kinguin · Warsaw
- Founded Kinguin's D&A practice from scratch - selected the full stack, established governance, grew a high-performing team from zero.
- Implemented Kinguin's first and second CRM systems - owning the full selection, integration, and adoption process end-to-end.
- Architected the full analytics ecosystem: GA4 (advanced governance), GTM (custom integration layer).
- Deployed Metabase as company-wide BI layer; implemented n8n for complex workflow automation across marketing and ops.
- Integrated and admin'd edrone & HubSpot at an advanced level - connected tightly with product, marketing, and commercial workflows.
- Designed the complete e-commerce martech stack: attribution, funnel measurement, retention analytics, lifecycle automation.
- Delivered C-suite dashboards that directly shaped multi-million investment decisions.
- Built and mentored high-performing teams across product, data engineering, and analytics.
Business Owner
Kinguin · Warsaw
- Created and managed a cross-functional SEO team, supervising specialists and developers while prioritising their backlog for efficient project execution.
- Administered JIRA & Confluence at org level - company-wide training, advanced config, and workflow design.
- Delivered business intelligence reports via Magento SQL + Google Data Studio, driving data-informed decisions.
- Advised the entire organisation on OKR methodology, aligning teams toward strategic goals.
Head of SEO
Kinguin · Warsaw
- Designed and executed long-term SEO strategies across Kinguin's properties (marketplace, iGaming, blogs) - delivering consistent 50%+ YoY organic growth.
- Conducted internal SEO training programmes, elevating capability across the organisation.
Head of Biddable & SEO
Kinguin · Poznań
- Supervised PPC campaigns (Google Ads, Facebook Ads, Twitter Ads, Bing Ads) - full budget and KPI / ROI ownership.
- Responsible for the continuous development of the team and available tools.
SEO Manager
Kinguin · Poznań
- Built and led a high-performing SEO team, driving sustained organic growth across all Kinguin platforms.
- Created technical optimisation guidelines adopted across Kinguin's engineering org.
SEO Specialist
Kinguin · Poznań
- Created detailed optimisation guidelines for development teams, improving collaboration and website performance.
- Optimised positioning pages - fine-tuning content and structure to maximise search engine visibility.
Earlier
SEO Specialist
Widzialni.pl · Poznań
- Planned and implemented advanced SEO strategies for flagship agency clients.
- Designed and developed tools to enhance and support the positioning process.
Web Optimiser & SEO
Sunrise System · Poznań
- Optimised client websites for performance, speed, and user experience.
- Developed and executed SEO and link-building strategies to boost rankings and organic traffic.